Uliana

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Rybina

Digital Transformation Lead | Customer Experience, AI & Automation

I lead digital transformation across European operations, turning customer experience and operational performance into measurable business impact.

efficiency improvement

employees enabled

infrastructure cost reduction

ROI in Digital Marketing 
Initiatives

Logos of companies I worked with:

Most organisations struggle to turn digital ideas into real business impact in fast changing environments. I lead digital transformation in those conditions.

What I focus on

Customer centric
transformation that
increases conversion
and retention

AI and automation adoption that
increases
productivity

Cost efficient experimentation 
with fast validation 
and clear ROI

Operational rollout that drives efficiency and scalable performance

Stakeholder 
alignment that accelerates adoption and execution

I lead transformation at scale and make it work in practice.

I bring

Speaking & workshops

I speak and facilitate sessions for senior managers 
and specialists on practical digital transformation, 
customer experience, and AI adoption.

Recent topic

Low cost digital experimentation: how organisations can test automation and AI without large budgets

My approach combines fundamential 
education in neuroscience and innovation 
sciences with 6+ years of hands-on 
transformation experience, enabling 
me to design solutions that drive 
real adoption, not just strategy.

Uliana Rybina

Let’s discuss how digital transformation
can create measurable business impact.

Key Achievements

Who I work with

Publications

Optimising growth for 
students and organisations

Alumni Story

KVK nummer: 95965203

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